Ringana with Karen — Clean and Effective, in the Same Bottle

Why Ringana

A legacy that began with wanting clean products.

In 1996, Andreas Wilfinger and Ulla Wannemacher looked at the ingredient list on a toothpaste their young son brought home — and were stunned by what they found in a product made for children.

Instead of accepting it, they built the alternative. Ringana became Austria's first fresh cosmetics company, founded on a simple conviction: what goes on your body and in your body should need no apology. No artificial preservatives. No mineral oils. No microplastics. No fillers standing in for function.

Three decades later, the founding family still leads the company — and the standard has never bent.

Every product is developed, produced, and shipped from Ringana's own campus. Small batches, made to order, with plant actives at full potency. It's why their products carry an expiration date like fresh food does — not as a limitation, but as proof that nothing artificial is holding them together.

1996

The toothpaste moment

Two parents in Hartberg, Austria refuse to accept questionable ingredients in everyday products — and found Ringana.

2013

The Frischewerk

Ringana opens its own "fresh factory," bringing development and production fully in-house.

2021

The campus

A new headquarters opens in St. Johann in der Haide — one of Austria's most ambitious sustainable builds, powered by geothermal and solar.

2026

America

Ringana invests $85 million in its first U.S. headquarters, production, and distribution facility in Roanoke, Virginia — so products are made fresh on American soil.

Your chapter

The American story is just beginning — and the community that steps in now gets to help write it together.

Where It's Made

Fresh from the campus — not a third-party factory.

Every Ringana product is developed, produced, and shipped from the company's own campus in St. Johann in der Haide, Austria — one of Europe's most ambitious sustainable builds, powered by geothermal and solar energy.

In 2026, Ringana is investing $85 million in its first U.S. headquarters and production facility in Roanoke, Virginia — so American customers get the same fresh-made standard, closer to home.

Where We Go From Here

Ringana is new to the United States.

That means you're getting in at the very beginning of this, and I'm genuinely excited about that. Fourteen years after I started asking harder questions about what comes into my home, this is the line that finally answers most of them.

1996

A beginning I understand in my bones.

Ringana started in Austria when two parents looked at the ingredients in their child's toothpaste and decided they could do better. What they built is fresh cosmetics, made to order, with a genuine expiration date — because the actives inside are potent enough to require one.

Clean and effective

The hard part was never finding one or the other. It was finding both in the same bottle. This is the first line where I'm not making that trade.

Honest notes, not a lecture

I'm not going to tell you to throw out everything under your bathroom sink. I'll tell you the truth about what I use, why I chose it, and what I'd start with if I were you.

Ask me anything

Come find me. If something isn't right for you, I'll say so. If a product doesn't live up to what it promises, you'll hear that from me first.

Who's Behind This

Hi, I'm Karen.

Fourteen years ago I became a mother, and that was the moment wellness stopped being a topic I was interested in and became the lens I looked at my entire home through. Everything I brought through the door mattered differently after that, and not only because I wanted the best for my kids. I wanted a healthy life for myself too, without handing myself whatever was left over.

Twelve-plus years in this space, and I haven't just come across hundreds of products, I've tested hundreds more. I've spent real money on things I ended up throwing out, and on things that sat collecting dust in a drawer because they looked good on paper and did nothing. What all of that taught me is that the hard part isn't finding clean products or effective ones. It's finding both in the same bottle.

That's why I'm here talking about Ringana.

Find me on Instagram at @homewithkaren and @freshwithkaren — I'd love to have you along for this chapter.

The hard part isn't finding clean. or effective. It's finding both.